WHAT IS SEO marketing

What is SEO ?

In this article, I want to tell you what SEO is, what role this concept plays in website promotion, and what you can get under the search engine filter . There are a lot of such materials on the internet, however, due to the fact that search engines have radically changed the principles of content ranking in recent years, some information about SEO promotion should be updated .

Why is it called marketing ?

Indeed, if earlier SEO of sites guaranteed a certain result, now many of the previously used methods do not work . In this regard, the question arises to what extent these methods are applicable in modern conditions . In order to understand what really happened and what search engines are focusing on now, it is necessary to study the mechanism of the tool in question .

What is Seo In simple words

The term SEO itself is an abbreviation of the phrase search engine optimization and includes a set of measures aimed at optimizing the issuance of a site by search engines for targeted queries .

What are the 2 main types of marketing ?

The scope of work on SEO content optimization includes :

1. Analyze the statistics of search phrases related to a particular topic .
2. Compile a semantic core based on a list of keywords .
3. Determining the algorithm for ranking sites by search engines, taking into account innovations .
4. Carry out work to improve the structure of the site and its content, optimize images, links, eliminate technical errors, check the relevance of pages .
5. Analysis of the target audience and commercial requests .
6. Track the results and adjust the scheme .
7. The internal inventory of the site is carried out regularly, regardless of the performance of the search results . External optimization, associated with an increase in the number of links and re-linking of pages, occurs against the background of competitive analysis .

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How are site pages indexed by search queries

Search robots constantly monitor various links, visit pages, penetrate deeply into sites . As a result of this work, indexing occurs, in other words, the information received is stored in the database . With the subsequent input of the search query, the system gives the most relevant answer, while the search engine no longer indicates the site itself .

As a result of this algorithm of actions, two options can be obtained :

What are marketing concepts ?

The search robot has not yet visited the site, and therefore has not indexed the pages . As a result, the content does not appear in the search results .

The search engine has indexed the resource and reflects it with a relevant query .

In this case, there is another option for the development of events . If, for any reason, a newly published article is copied to a third-party resource and indexed by a robot, information will appear in the search database that this particular site is the owner of the content, which means that it will be the priority in the request . The original in this case will be considered a duplicate and completely ignored by robots .

White optimization method In view of recent events related to the change in the site ranking algorithm, legal SEO takes precedence . Taking into account the recommendations of Yandex and Google, "white hat" methods really give a good result . Therefore, the work Al